Created at The C2 Group. We worked with SafeWater Team to develop a brand identity. SWT is a nonprofit organization committed to providing water filtration solutions to those who need it most. The concept of filtration is portrayed by the water drop falling from the dots. The dots represent the separation of particles during the filtration process. Additionally, the arrangement of dots in a circular form represents the collaboration between Safe Water Team and its partners, with an end result of safe drinking water. The circular shape also communicates the global-reach of the organization.
